We’re thrilled to announce that the marketing team at Nutra Organics recently took home the winning trophy for, drumroll please - Best Marketing Collaboration for the Fitness Is For Everybody campaign. These awards are hosted by Naturally Good to celebrate industry leaders in the health and wellbeing arena. We are excited to see the Fitness Is For Everybody campaign take out first place, especially with the core message being something we hold close to our hearts and core to our beliefs as a company.
This award reflects not only the heart, talent and work of the marketing team as individuals but the collaborative work and effort of the team as a whole. From organisation, shoot days, interviews, photography, videography, editing, e-commerce, graphic design, web development, trade marketing, public relations and copy. Hours upon hours of work, careful thought and deliberation were put in to bring you this timely and important message.
The Fitness Is For Everybody campaign was created to change the narrative and break the stereotype that surrounds ‘fitness’ and what a fit body looks like as represented by the media on various platforms. After conducting an audit on the fitness supplement industry, we discovered that most supplement brands in the market only represent fit bodies in a stereotypical way. As a brand that supplies fitness and nutritional support, we felt as though we had a duty of care to make sure the content and message we shared wasn’t adding to the problem of reinforcing unrealistic and non-inclusive stereotypes. We hope this message is a winner in your hearts and something you take with you for the rest of your life too.
The Naturally Good Awards were judged by a panel of industry leaders including business CEOs, Directors, Consulting Professionals and Business Founders. These judges assessed multiple entries from brands across the entirety of Australia. To have not only the Naturally Good stamp of approval but other industry professionals judge this campaign a winner speaks volumes to the core messaging and the outstanding work of the marketing team here at Nutra Organics. We’ve said it before and we’ll say it again, we truly feel like we have the best marketing team there ever was.
If you missed the campaign you can find her in all her glory here. Hear from the likes of OAM and Activist Angel Dixon, Social media personality Revie Jane and some of Nutra’s very own founders Darls and Ricki and share your own fitness journey with us while you’re there.